Branding
Let's start with you, your company and how you want to present yourself on the market to your most relevant audience
What does branding mean?
It is the art of differentiating ourselves from other companies, particularly those that sell the same product as us. We must be able to conduct an in-depth analysis of ourselves and sell something that goes beyond the product, namely our brand.
We all get involved with a product or service, and we no longer see it for what it is, but it has become something more.
If you want an example, when you think of Yankee Candle, do you see just the product or something more? Exactly! That idea you have in mind right now is the brand
Yes, but I sell...
We know. All companies out there are different, all companies define themselves as unique. But unfortunately, this is not the case, and we are all easily replaceable and must find our place in the market, among informed users who know what they are buying and choose us because we are... us.
This is branding: being consistent and communicating across all channels in a coherent manner and, above all, showing personality. Nowadays, whether in B2B or B2C, when people choose one company over another, they say they make choices based more on emotion than rationality.
This is why it is important to stand out from the crowd
To better understand whether your company is doing a good job of branding itself to stand out in the market, or for further information, please contact us by email or arrange a 15-minute introductory call.
