Advertising as made by you
We manage digital advertising for small and medium-sized businesses, from setup to profitability
No hidden costs
Stop whenever you like
Welcome to Duobu
Where digital marketing becomes more human
What can we do for your business?
Account setup, including the definition of the key metrics for achieving the objectives we have set together (conversions, sales, brand awareness);
We optimise your investment through weekly management of targeted ad campaigns: you won’t end up paying for ineffective campaigns that drive up your costs without delivering any return – as you may have experienced in the past. Our testing strategies allow us to analyse precisely which campaigns are best aligned with your objectives, saving you money that would otherwise be spent on underperforming campaigns… and helping you earn more;
We show your ad to the right people at the right time. Search terms, where the ad appears, and user behaviour on the site allow us to identify the different categories of leads to target with your campaigns – from those who already know you to those who have never heard of you. Targeting must be precise and detailed in order to identify the audience most likely to convert for each campaign;
We capture the traffic you’ve already invested in: The retargeting process is fundamental to us because, when used correctly, it enables your business to really take off. We help you recover some of that 97% of non-conversions (e.g. those who considered buying but didn’t go through with it) and traffic that seems lost (former customers who no longer buy);
Training for Companies
We feel we have such a passion for marketing and digital within us that it seems a waste to keep it all to ourselves. We want to share it. To inspire others. To be inspired ourselves.
We started training teams at a few local companies, almost as a bit of fun. Then we had the opportunity to do it for many companies, including large ones such as Shimano and ASML in the Netherlands, Focus Nordic in Sweden, the World Trade Organization in Switzerland, and even the European Council in Strasbourg (click on the event to see what we did and what they say about us). It was wonderful.
We want to keep doing it. Here’s what we can teach your employees to boost your company’s productivity and profitability.
Marketing: We train your staff in the latest marketing methods and strategies, from brand communication to adapting to the digital world;
Data Analysis: We teach your employees the steps and methodologies involved in data analysis: In the age of big data, analysing and interpreting information is not only crucial for growth; it is essential if you are to avoid falling behind your competitors;
Process Automation and Digital Workflows: We’ll show you how to integrate various digital tools (CRM, email marketing) to automate repetitive tasks. Less time spent on manual data entry means more time to focus on strategy and looking after your customers.
Frequently Asked Questions
Why us and not someone else?
If you’re looking for a stuffy agency that floods you with 40-page reports brimming with optimism (while your revenue tells a different story), we’ve got a list of former colleagues we can recommend.
Yes, we’re reliable, professional and effective. At the same time, though, we have a deep-seated need to live our work with passion, not take ourselves too seriously, have a laugh and really get to know the people and companies we work with.
Yes, we’re also really good at digital advertising. But if we can’t build genuine human relationships, then it all makes less sense. Tell us about yourself, what you do on Sundays when you’re not working, your company, what you need, your expectations, your mother-in-law, your weekend at the seaside. We’re here.
Oh, and we’ll make you money (or visibility, depending on your goals). You don’t need an agency to work with the right people, and we’ve worked within companies and agencies in the past – let’s not go there, better to forget it.
Can I manage the advertising myself?
Of course, bear in mind that managing ads profitably is a full-time job. You can get started on your own with the free courses on Google Skillshop or Meta Blueprint, but by entrusting us with the task, you’ll be able to optimise your campaigns and benefit from years of experience to avoid costly mistakes. You’ll save valuable time and effort, and receive clear, honest reports focused solely on the agreed-upon results. You can stop the service whenever you like.
How do we work?
When managing advertising campaigns, we follow a straightforward process:
Listening and Analysis;
Setup and Measurement;
Controlled Testing;
Weekly management and testing;
Clear reports.
Team
If you’d like to get to know us better, send us a message with a little bit about yourself or give us a call via an online meeting!